Technology

Why the iPhone 12 Mini Failed This Badly

The small guy bowed down a little too early

Abhinav
Mac O’Clock
Published in
5 min readFeb 18, 2021

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Photo by Onur Binay on Unsplash

The iPhone 12 Mini was one of the most anticipated, if not the most anticipated iPhone of the 12 series. Everyone was betting on it, saying it will be among the best-selling iPhones of all time. Turns out it was an absolute disaster for Apple.

Not because the phone was bad, it was actually a great iPhone in some ways. But people aren’t buying it. Due to this reason, Apple is considering shutting down the manufacturing of the iPhone 12 Mini altogether in the coming weeks if the situation of sales persists. But why aren’t people buying it when it’s good? Here’s why.

The Screen & Body size

Photo by Daniel Romero on Unsplash

From tiny screens to foldable smartphones and everything between, believe it or not, the smartphone world has changed a lot. But what Apple put out with the 12 Mini is on the extreme side of experimenting. The iPhone 12 Mini only has a 5.4-inch screen, which is not at all a small display by 2016–2017 standard. But what makes the 12 Mini a hard sell is not only its screen but also its body dimensions.

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Abhinav
Mac O’Clock

I Write about Tech, Science, and Productivity — how they help us in our lives. 2x Top Productivity & Technology Writer. Contact: abhinavchandoli2@gmail.com