Will Apple Intelligence Bring Me Back to the iPhone?

It’s looking mighty tempting — but for two specific reasons

Mark Ellis
Mac O’Clock

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Mark Ellis in a white shirt looking unsure on the left. In the background is the Apple Intelligence logo
Image courtesy of author

So, there we have it, the WWDC keynote is done and dusted for another year and, as always, there’s a shed load of stuff to talk about.

It was a fascinating event, not least because the updates to each operating system were comparatively tempered to what we’ve seen in recent years. It felt like a decent spring clean as opposed to an up-sticks-and-move game changer. As someone noted during my WWDC reaction livestream last night, WWDC this year was full of “finally” moments.

Yes, including a calculator for the iPad. Finally.

However, Apple had something in its back pocket — Apple Intelligence. In one fell swoop, they cheekily claimed the acronym which has dominated tech over the last eighteen months and revealed the real update to its operating systems this year.

The real question, however, is: will Apple Intelligence bring me back to the iPhone (if you weren’t aware, I switched to the S24 ultra a couple of months ago)?

iOS 18 won’t bring me back

This is, clearly, one of the most conservative iOS updates in recent years.
Strip away Apple Intelligence, and we get the ability to place app…

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Mark Ellis
Mac O’Clock

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