Will the Venture Client be consolidated in 2020?
Give and take. Feedback. Karma. Doesn’t matter how you call it, the Venture Client is an open innovation business model spread among large companies around the world.
But what do we know about it? The Venture Client is a Corporate Venturing tool, although you probably know better Corporate Venture Capital (CVC).
If we look at the epicenter of European innovation, the Nordic countries have already bet heavily on the Venture Client. In our country, companies like Mutua Madrileña have also done it.
The Venture Client is a Corporate Venturing tool although you probably know better Corporate Venture Capital
A recent study by IESE Insights indicates that Venture Client is one of the ways to increase speed in companies without having to invest in the startup or acquire its technology.
According to Gregor Gimmy, founder of BMW Startup Garage and forerunner of this concept, “venture client” means becoming a startup customer when it is still an adventure to test their product because it is in very early stages of development or MVP.
As you can see, Venture Client involves the big companies that want to change the way they work, and be more agile like startups, from the beginning and in a very active way. To carry it out, the company must understand and analyze its strategic situation, that is, understand the current context and be able to project its vision to propose the next movements.
Until recently, startups were perceived as a threat to the positioning and consolidated technological development of companies. Luckily, that perception gradually disappeared, discovering that it was a “win-win situation” for both parties in a world that is modified almost daily by new technologies and a global digitalization.
The company must understand and analyze its strategic situation and be able to project its vision to propose the next movements.
But… What are the advantages of Venture Client?
To ensure the success of this symbiosis, you must surround yourself with innovation experts. Thanks to our experience managing and developing corporate innovation projects we can say:
For the companies:
- We understand your needs and transform your corporate culture with you
- We take care of finding the right startups and start up the optimal mechanism to the area and objectives of your organization
- We promote new forms of work that have a positive impact on the company
- We stay with you in the adoption of technology at a low cost to improve the corporate strategy
For startups:
- We are your link with the company
- We ensure the execution of the project with the corporate.
- We advise you to get the most out of the collaboration
As you can see, trust is essential in these first approaches. If you want to know more about strategic alliances, improvements in business models … don’t miss our blog!
Do you want to contact us? Send us an e-mail at hi@madeinmobile.es
