How Much is $35 Billion of Fraud?

Digital advertising fraud totaled roughly $35 billion in 2020, surpassing credit card fraud for the first time in history. Connected TV, which saw a 23% spike in viewing last year, is a prime target for fraudsters due to its high CPMs, lack of universal identification, and fragmented ad tech ecosystem.

Sure, $35 billion sounds like a lot, but is it really that much when you compare it to the overall 2020 industry spend of $333 billion?

Yes. Yes it is.

Here are a few examples to help illustrate the impact this amount can have in the real world:

Yikes. Can anything be done to fix this?

That’s where the good news comes in. MadHive combats the issue head on using forward-thinking technologies like cryptography and machine-learning. Our software is able to detect abnormalities in the supply path and eliminate many types of fraud.

Well that’s nice, but it must cost extra.

Amazon doesn’t charge you extra to not steal your credit card info, so MadHive doesn’t charge you extra to not buy fraud. Fraud protection is baked into the MadHive product.

That’s what I like to hear. So what now?

Now that the problem and solution are clear, it’s time to learn how you can start preventing fraud from the start.

To learn more about how exactly MadHive’s products accomplish this goal, you can check out our blog. If you have any questions, feel free to reach out to our MadHive team directly or email hi@madhive.com.