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Creating Demand Gen Campaigns — A Step-by-Step Guide

Madhukar Kumar
madhukarkumar
Published in
10 min readApr 12, 2024

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How to build a pipeline for PLG and PLS go-to-market strategies

To the readers — This week we are back to regularly scheduled programming :) . If you have been following me on LinkedIn and Twitter, you already know that I have been writing a book on PLG in public at https://madhukarkumar.substack.com. The content below is the latest chapter — Step by step guide to building

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Madhukar Kumar
madhukarkumar

CMO @SingleStore, tech buff, ind developer, hacker, distance runner ex @redislabs ex @zuora ex @oracle. My views are my own