VIDEO MARKETING — THE NOT-SO-NEW TOOL OF 2020
You might think that video marketing is just a recent marketing trend that has popped-up in this decade or so. In reality, video marketing has always been around since the first television advertisement was on. TV ads used to be dominant in the past. But now, the Internet has taken over and become the biggest platform storing, creating, and sharing video content in history. This reason alone can justify the necessity of video to digital marketing. But how important is it? What can we do to utilize this new marketing method? Let’s dive in with Madiad team and find out what is video marketing is about and how do we use this new marketing method.
Video is the most versatile and effective content format when it comes to making your customers stay with your brand. Videos are interesting, entertaining and easy to understand, that is why they can adapt with our short-focused and short-interested customers on the internet. According to Renderforest statistic, video content is shared 1,200 percent more than the total shares of text and image content combined. This is crazy, isn’t it? That’s why a viral video can catapult a business right up to the next level. So how do you create a viral, or at least, well-composed video to boost the brand you want? These are some tips for you to create a beautiful video and utilize the tool of video marketing.
Marketing is the key, but story is the door
Of course, the purpose of every marketing video is to promote the brand embedded in it. However, the trick is to not let your audience notice that. Most audience coming by your video don’t care about your brand. They only want to know what the story of this video is about. A great video tells great story, and gets viral, but a video with densely packed sales in it is just an annoying ad that worth nothing to the audience. So remember this when making a new promo or ad video. Tell the story, not the sale.
The perfect first 10 second
One fifth of the audience will click away after the first 5 to 10 seconds in the video if it has not caught their attention yet. It’s not exaggerating when we say the first 10 seconds is the most important part of a video. So what do you need to do? Get right on the “what my video is about” with a good question, narration or a problem. You need to tell the audience that they need to see your video, because it can satisfy their needs. They need to know right the way that your video will make them entertained, inspired or informative. If you can do that, then you can make a perfect beginning for the video.
A very formal video is a very boring video
After catching your audience’s attention, the next step is to keep it heated. Stop being so serious in your video. Most of your audience are not a workaholic, heartless, motionless person like you (Just kidding). Add some humor in your video, even if it’s an introduction video for a corporation. Hell, you can even add some sadness in it, make your audience go on an emotion roller coaster. Of course, you also have to put them cleverly and carefully, because a bad joke in the wrong moment can ruin just about everything.
Explainer video is the best
65 percent of audience need visual content to process information effectively, and when they want to learn something new, they will look for explainer or instruction videos. Titles such as “5 cool tips for product xyz” or “the best smartphone in $700 budget” are very popular to the general audience. There are 97 percent of digital marketers that make this kind of video. Audience prefer watching a review, experience or tips-to-use video than reading through the whole website post about the product; and we marketers also prefer to make a video that can cover a lot of image and text contents. One stone, 2 birds!
So, what is holding you back now? Take over the power of videos and utilize it for your marketing strategies with these tips. You got the team Madiad on your side! In case you would need any further information about creating a great promotion video, or even a whole professional production team, don’t hesitate to contact us. Find us on www.madiad.com.
