6 Keys to develop a successful E-business strategy
A vision of the e-commerce challenge for label manufacturers
Your customers including manufacturers and distributors, are experiencing a shift to the Internet in terms of procurement, as more businesses trade online.
The current online consumer buying experience is shaped by companies like Amazon or Vistaprint. With features like one-click ordering, order history, product preferences and real-time inventory, are experiences that naturally have the power to shape also the B2B buyer´s expectations.
E-commerce is growing with an accelerated boost globaly. Specifically business to business (B2B) e-commerce sales are set to exceed $7.7 trillion in 2018, triple that of business to consumer (B2C) e-commerce. Only in the US B2B e-commerce will comprise 12% of all B2B sales in the U.S. by 2020.
1. To stay in business.
It’s mainly the way to stay in business, it’s not flaunt the economy of today’s fast-paced global information. Nor is it a luxury strategy only for multinational corporations, it is a need that is now accessible to any converter. Resolved in a unique combination between a pragmatic entrepeneur who wants an innovative organization focused on its customers and a visionary technology provider that can deliver this requirement.
2. Build your Strategy
It is strategically important for Label manufacturers to have an effective B2B e-commerce initiative that can handle order complexity and scale to handle expected growth.
Trading online should be a logical extension of your existing business model. Built on efforts and tasks your are already making in all the areas of your business. The key to its successful implementation is by incorporating it into the daily operations of your business. In this way, it is integrated into the usual work process. Ensuring in this way that information flow will be streamlined.
3. It´s a Medium
It´s a new distribution channel, plus a also a marketing medium. E-commerce offers us the possibility of adding to our industries a differential service and an added value for our products.
By communicating for effectively with customers you will be able to:
+ Increase customer loyalty
+ Increase profitability
+ Reach your customers in a very cost-effective way and with targeted offers.
+ Reduce cost for transactions.
+ Reduce customer service time
4. Complexity
The reality for label manufacturers is very different from that of conventional e-commerce. The type of business makes the challenge of implementing an electronic commerce system much more complex than that of other businesses. Finding a information technology partner that understands that complexity will allows you to develop the capacity of an improved service.
The fact of selling custom or personalized products implies that each client will have to access only its own products. Therefore you will require that as soon as the first purchase is made by your customer through any means of trade puts this product specification available at your e-commerce solution for re-order.
5. Value your customers Time
Retrieving order history is key information to focus on existing customers and making life easier for them. By consolidating multiple pieces of customer related information you have floating around in your different departments you will be able to provide
6. Beyond a Website
Find a solution that do not limits your scope to the Web, and be sure to participate your entire organization. Use the same streamlined process and information to make it easier for your customers to do business with you.
This changes might seemed to be focused on achieving to do business through a website, but if you do it right, the changes you make will pay off every time you reach the customer in any way.
Ignacio Morrison for Madiwor.com Software Narrow Web Printers & Label Manufacturers. More info at madiwor.com and & madiwor.wordpress.com
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