MADworld launches MADwomen, opening a new door to philanthropy
MADworld presents MADwomen, a digital social impact initiative empowering female talent globally through a connected community. MADworld kicks off by inviting global enterprises and aspirational individuals to participate in a long-term journey to inspire, invest, and support the future generation of youth.
With the debut of MADwomen, MADworld suggests new potentials of how blockchain-enabled philanthropy revolutionizes the way we give back and make an impact in the world around us. “Blockchain empowers digital philanthropy, weaving trust and transparency into the fabric of charitable endeavors, and igniting a revolution of compassion in our interconnected world,” says Kelly Leung, Co-founder of MADworld. Blockchain adds transparency and accountability by securely tracking and storing all donations on a public ledger. Direct transfers of funds from donors to recipients mean minimal processing fees resulting in reduced costs associated with donations. This technology-empowered philanthropy will transform the way we contribute to society with increased trust and efficiency in the donation process.
MADwomen joins hands with Lumiere and the Producer of Houria to share Houria-inspired NFTs as the franchise’s debut collection that demonstrates how digital assets can contribute to social enterprises. Houria, officially selected at the Roma International Film Festival, is a film by acclaimed director Mounia Meddour about a young ballet dancer who overcomes a recent trauma through creating a choreography in sign language with fellow women who have also suffered societal violence. Houria’s producer, Gregoire Gensollen, and Patrice Poujol, CEO and Founder of Lumiere, noted 10% of the profits from these assets would be donated to Femmes Sourdes Citoyennes et Solidaires, a Paris-based non-profit supporting deaf women who have suffered violence, a theme reflected in the film.
On May 18th at “MADwomen in Motion”, an event at the Cannes Film Festival, MADworld celebrates the partnership with Houria and echos the film’s message on the significance of diversity and inclusion with the community. This partnership highlights the importance of promoting greater representation and empowering women of all backgrounds. The project embodies a “phygital” approach, blending physical and digital experiences and allowing the MADwomen community to connect directly with the film team and the non-profit organization. This real-life connection reinforces the digital world’s impact and potential to aid charities and NGOs, says Leung. The event will be filled with a live performance of dancers from the film, distinguished guests, and celebrities as well as renowned media outlets such as Screen, Ecran Total, RollingStone Italy, and Variety who will be there to cover the global sensation that goes across web2 and web3. Gensollen views the event as a chance for attendees to see how cinema can effect change and create a dialogue with representatives of the cause it defends.
Poujol and Lumiere envision a future where the power of decision-making and ownership is distributed among all token holders. “We’re not just building a platform, we’re building a community,” says Poujoj. “By integrating web3 solutions with the Cultural and Creative Industries (CCIs), we are paving the way for a more inclusive, transparent, and engaging entertainment industry.”
MADworld’s MADwomen offers a vision of innovative charitable endeavors and igniting a revolution of compassion in our interconnected world. Together with the like-minded community, MADwomen aims to unlock exciting opportunities for organisations and individuals to participate in projects that foster a spirit of cooperation and mutual support to help drive awareness across social impact initiatives.
About MADworld
MADworld is an innovative Web3 and digital asset ecosystem backed by Animoca Brands that collides global culture, community, and creativity on the blockchain. As the Multiverse Artist Defender, MADworld provides value, security, and provenance to creators, artists, and fans alike across a number of niche communities like anime/manga, fashion, action sports, and music. MADworld seeks to elevate fans’ experience, support creators’ economy, and push the bounds of Web3 technology to reduce the onboarding barriers for traditional Web2 audiences into Web3. For more information, visit: https://www.madworld.io
About Lumiere
Lumiere, registered in Hong Kong and Singapore, is building and pioneering the Lumiverse, an AI-integrated, Web3 metamarket, making entertainment investments safer. With 20+ years of industry experience, Lumiere’s team is tackling the transparency issue plaguing creative productions, transforming film financing By implementing audience and IP testing at pre-script levels, Lumiere flips traditional film financing on its head. Its proprietary AI prototype, Elemis, is to contribute to build an immersive, Kickstarter-like environment where filmmakers and audiences engage and transact in a trust-based context. Lumiere, backed by investors like Animoca Brands and partners such as RollingStone Italy and RS Productions, envisions a decentralized, efficient film industry. Lumiere is actively seeking new collaborations to further its innovative journey.
Media Contacts:
Twitter: https://twitter.com/lumingproject
Email: info@lumiereproject.io
Web: https://www.lumiereproject.io
About The Ink Connection
Together with feature film director Xavier Gens (FRONTIER(S), HITMAN, COLD SKIN, GANGS OF LONDON), Gregoire Gensollen founded THE INK CONNECTION in 2010 to produce strong, challenging and original stories. Through their Paris based company, they are creating, developing and packaging a slate of international co-productions to be directed by Xavier Gens as well as other foreign directors. Together they won a Cesar Award for producing PAPICHA, which premiered at Cannes’s Un Certain Regard in 2019. This year, they produced HOURIA, released theatrically in March 2023, and their last film, FARANG, will be released in French theaters in June 2023. They have a full slate of International film and TV series projects in development, ranging from “An Unfinished Country” to be directed by Xavier Gens to “Vanikoro,” a TV series about 18th century explorers. They were distinguished by Variety in their « 10 Producers to Watch » list in 2019.
