MADworld x UNDONE Collab To Deliver Interconnected Digital & Physical Product Experiences

The MADworld Team
MAD Magazine by MADworld
2 min readApr 7, 2022

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MADworld, the Multiverse Artist Defender, announced today a strategic partnership with UNDONE to help connect and promote our collaborative products and programs to our respective communities.

Established in 2014, UNDONE is the world’s leading custom watchmaker, where premium watchmaking serves as a canvas for captivating storytelling. Headquartered in both HK and Tokyo, UNDONE is well versed in made-to-order customization, and undertakes everything from beloved cartoons, pop-culture homages and streetwear collaborations with daring, original designs and present them in desired, watch collectibles.

UNDONE’s global collaborators include famed artists such as Jeff Staples and Kevin Lyon, as well as IP giants such as Disney and Warner. By working with MADworld, UNDONE hopes to break the inherent framework, enter the realm of non-fungible tokens (NFTs), and to push the boundaries of Web3 and the Metaverse.

MADworld, a venture backed by Animoca Brands, is dedicated to bringing the best of Global Culture to Web3. Together with UNDONE, MADworld seeks to use Web3 technologies and its UMAD token ($UMAD) to promote its mission of delivering Connectedness, Culture and Community to the masses. In this partnership with UNDONE, MADworld will soon unveil not only collaborative products but also unique, one-of-a-kind digital experiences to delight our fans, new and old.

About MADworld — the Multiverse Artist Defender (MAD)

MADworld offers an NFT Origination Platform and an NFT Marketplace that use blockchain technology to defend the artists, artwork, creators, and content that enter the untraversed multiverse. MADworld supports NFT minting to validate ownership and provenance of physical art, collectibles, and products and original content developed from live concerts, sporting events, artist battles, and other modes of creative expression. MADworld is designed to give creators complete control over their NFT strategy, supporting them by maximizing the income and impact from their intellectual property in perpetuity. For more information and updates about MADworld, visit:

Website | Twitter | Medium | Discord | Telegram

Media Contacts:
MADworld: info@madworld.io
UNDONE: issac@undone.com

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The MADworld Team
MAD Magazine by MADworld

More Than A NFT Platform — MADworld is an exciting and innovative ecosystem which focuses its energies on providing value, security and provenance to Artists, C