How Maecenas adds value not hype to the art market
This story was originally published at blog.maecenas.co.
Recently, we discussed how best to announce the existence of Maecenas to the wider world, and introduce the potential this project holds for anyone passionate about fine art investment.
“I would not give advice, as that would be seen as hyping or pumping the token, which is something we don’t want to do.” — Maecenas co-founder and CEO, Marcelo Garcia Casil
Marcelo is a financial technology innovation expert who has designed and built extremely intricate mission-critical systems for investment banks across the globe. In this instance, Marcelo was discussing marketing. He didn’t want to follow a dangerous trend in some crypto communities to put a heavy focus on pumping up the value of Maecenas’ ART crypto token for a short term gain.
He decided to take a different approach and focus on the projects viability and the overwhelming possibilities on offer. The opportunity Maecenas has to provide decentralisation security and a crypto-led approach to the art investment market is unlike anything that’s been tried before.
If that does indeed interest you, then you can follow Marcelo on Medium, where he’s updating the state of play surrounding Maecenas on a regular basis. Here, he delves deep into the company’s overall roadmap, technological developments and the complexities of building such an ambitious start-up.
Ultimately, Maecenas is about people and art — about investing in fine art without intermediaries; about investing in fine art in transparent and efficient ways; about democratising the fine art industry and opening it up to a wider audience of art lovers across the world.
A team obsessed with the art world
The strength behind Maecenas doesn’t just revolve around the incredible technology that powers the blockchain project. Equally important to the future success of the platform, our experts bring sheer passion, love, knowledge and commitment to the art world as a whole.
We have a strong technical team working behind the scenes at Maecenas, complemented by a range of partners and advisors with decades of combined experience between them in varying sectors within and around the world of fine art.
Our Chief Art Officer, Jérôme Croisier, has over 20 years’ art market experience as an independent advisor and art historian. Based in Switzerland, you may have seen Jérôme’s face over the years if you follow art closely, as his writings and research have been featured in numerous publications.
Founding Partner Miguel Neumann has the best of both worlds in his portfolio. With 15 years’ experience performing large-scale transactional platforms for tier-1 investment banks under his belt as a business manager. This is complemented by close to a decade’s involvement in the world of fine art, specifically in global sales and exhibitions.
We have plenty more esteemed advisors and experts across various fields within the worlds of fine art, technology and business, and you can view them in more detail on our ‘team’ page.
A project bringing art to the world
It would be easy to jump on the blockchain train like a lot of companies are currently doing, using beneficial, but often-confusing technicalities to promote a platform.
We’d rather work with people to help them access a market that may typically be beyond their reach. We think The Telegraph put it best when they described us as: “A new online marketplace [that] promises to give art lovers the chance to buy shares in famous paintings.”
It’s as simple as that.
Download our one pager to find out more information about how Maecenas can benefit the Art market.
Originally published at blog.maecenas.co.
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