Challenging the norms of the industry

Frey not only addresses the problem of moving empty containers from the Americas to Asia but also aims to build new capabilities within Maersk.

Maersk Growth
Aug 19, 2019 · 3 min read
Trading company Frey has sourced grains and oilseeds in container surplus locations, transporting them to and selling them in container deficit locations.

Frey: A bold new venture

Incubated within Maersk Growth, Frey is a trading company that was born to address the inefficiencies in the container value chain, like moving empty containers back to deficit areas. Since its inception in December 2018, it has sourced grains and oilseeds in container surplus locations, transporting them to and selling them in container deficit locations.

A transloading facility for grains in Chicago, United States

Utilizing dialogue and expertise

The key to this milestone was collaboration and dialogue on a local level between Frey and Maersk.

Another success factor was Frey’s partnership with Danske Commodities (DC), Europe’s biggest power and gas trader which has successfully built and scaled a data-driven trading company. Jeff says that they have found good compatibility with DC’s skill set and expertise in developing solutions.

Transform and build

Frey is taking an active role in the global commodities market, which today is largely a bulk market. Here, says Jeff, they found a great conversion opportunity. “There is an opportunity to tap into a market that is not large on containers, but it requires a level of innovation and willingness to challenge the norms of the industry.”

Peter adds that Frey is building new capabilities that can generate incremental revenue and growth over time. “Whilst the starting point is addressing a problem of physical flows, there is also a significant opportunity in working with the trading element and leveraging the expertise of DC. Over time that can also open up opportunities in other segments and geographies.”

“There is an opportunity to tap into a market that is not large on containers, but it requires a level of innovation and willingness to challenge the norms of the industry.”

— Jeff Laursen, co-CEO of Frey

Taking a bold step

“We ventured into a new area of sourcing several thousand tons of soybeans and taking ownership of the cargo. We need to be open and willing to try new things,” says Peter.

In the long run, Frey’s aim is to become a leader within the segment, by adding on trading activities, developing value chain activities and expanding the portfolio of commodities.

Maersk Growth

Maersk Growth is the corporate venture arm of A.P.

Maersk Growth

Maersk Growth is the corporate venture arm of A.P. Moller — Maersk. We accelerate and invest in startups and new technologies to build the future of trade. We are solving problems for our customers and for ourselves, by combining entrepreneurship with the power of Maersk.

Maersk Growth

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The venture arm of Maersk — we invest in and build ventures to accelerate the future of trade.

Maersk Growth

Maersk Growth is the corporate venture arm of A.P. Moller — Maersk. We accelerate and invest in startups and new technologies to build the future of trade. We are solving problems for our customers and for ourselves, by combining entrepreneurship with the power of Maersk.