The Launch of ‘Maersk Transportation’ Marks a Key Milestone for Closer Collaboration With Startups

A.P. Moller — Maersk now makes booking full-truckload shipments in North America simple and convenient with the launch of Maersk Transportation.

Betty Yan Liu
Maersk Growth
3 min readAug 30, 2019

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With Maersk Transportation, Maersk is redefining the last-mile delivery of goods by offering customers instant quotes and on-demand booking for full 53-foot dry van truckload shipping on any lanes using the web platform or mobile application.

Maersk Transportation also provides customers with full visibility on their cargo from pick-up to delivery with real-time track and trace capability.

Adoption of the new platform is expected particularly among small- and medium-sized enterprises, as it offers them faster, reliable, and straightforward access to the fragmented market of freight companies and brokers.

“The unveiling of Maersk Transportation marks an exciting and important milestone on our roadmap to becoming the global integrator of container logistics. This technology-enabled solution is designed to allow us to truly deliver customer cargo end-to-end, further expanding our Logistics and Services footprint,” says Matthew Koivisto, Head of Transportation for NAM.

“The unveiling of Maersk Transportation marks an exciting and important milestone on our roadmap to becoming the global integrator of container logistics.” — Matthew Koivisto, Head of Transportation for NAM

How it works

Users can access Maersk Transportation at www.maersktransportation.com. They only need to sign up to get unlimited access to the quote calculator.

To get an instant quote, users need to enter a cargo’s origin and destination to search for available capacity within the targeted lane. With Maersk Transportation, customers can connect to a large online network of trucking providers across the region right from their computer. By offering instant access to this network, a customer can get a truck scheduled for dispatch within a reasonable lead time where they need it.

With Maersk Transportation, Maersk is redefining the last-mile delivery of goods by offering customers instant quotes and on-demand booking for full 53-foot dry van truckload shipping on any lanes in NAM using the web platform or mobile application.

Once a shipment is booked, customers can view the real-time location of their shipment, with the option to receive smart notifications via e-mail or SMS for full visibility.

“Maersk Growth will continue to build partnerships that result in new capabilities and compelling products to transform the customer experience” — Betty Yan Liu, Operating Partner for Maersk Growth

The first product from Maersk Growth

The launch of Maersk Transportation in NAM comes after a successful pilot program in June. The pilot was positively received by a group of Maersk customers who underscored the platform’s ease of use and efficiency.

Powered by Loadsmart, Maersk Transportation is Maersk Growth’s first product launch with a startup. Maersk Growth invested in the New York-based digital road freight broker last October 2018, leveraging on the latter’s technological capabilities in finding joint opportunities to create innovative solutions for Maersk customers.

The product launch of Maersktransportation.com marks an important first milestone for Maersk to establish closer collaboration with startups in the future.

“Maersk Growth will continue to build partnerships that result in new capabilities and compelling products to transform the customer experience,” says Betty Yan Liu, Operating Partner for Maersk Growth.

Quick facts about Maersk Transportation:

  • Maersk Transportation’s website is www.maersktransportation.com. It offers full 53’ dry van truckload shipping.
  • Maersk Transportation provides instant quotes in any NAM lanes online, avoiding time-consuming phone calls and e-mails.
  • Maersk Transportation allows scheduling of truckload shipping for the same or next day with fairlead time.
  • Maersk Transportation gives full online visibility of your cargo from pick-up to delivery, with an option for smart notifications.

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Betty Yan Liu
Maersk Growth

My name is Betty and I am an Operating Partner at Maersk Growth. At Growth I work extensively with startups to help them scale up their businesses.