Still moving forward with the idea of using light but incorporating scale, I was thinking if we had the poster against a light box and were able to control when the light turns on and off with motion.
From far away, the light is on and you see two hands distant, and our catch very large. When you are within 5 ft of the poster, the light turns off revealing a high five, and our deeper message/call to action big above, and our validation in smaller text that’s only readable when up close.
