April 24

small posters/cards

For the hand-held piece, we are creating a poster and cards. A box with cards sized 5*3 in it will be mounted on the poster sized 11*17. The poster would primarily be the catch, and the cards would be the calls to actions.

front | back

front | back

I used SF Compact Display for the front of the cards and URW Bodoni Bold Oblique and URW Din for the backside of the cards.

One thing I am having trouble is that we want the cards to somehow lead the audience to the digital piece (video) but I don’t know how to include that

poster iterations

I used URW Bodoni Bold for the title/big text and URW Din for the body text.