Why Magento Is Most User Friendly eCommerce Platform

If we look back into the global figures from 2012, ecommerce sales topped 1.2 trillion, which registered a great hike in the number of online trade compared to last couple of years. This further continued in the last couple of years bringing ecommerce to virtually every domain of utility and benefit, touching every dimension of life. Looking at this it can be easily comprehended that how fierce the competition is getting for online traders. Now that’s about market and trends.

If we go a little towards technical side, the kind of functions you need to put within your ecommerce site gets your site heavy and makes it difficult to manage. Even if you find your way to get the best of resources in with you, you need to have a platform that supports you fully in handing your day-to-day plans most effectively with user-friendly ecommerce options.

So, in all it is getting tough to survive this whole idea of online selling, with something mediocre and ill-tempered. This calls for a platform that is responsive to your need and makes it easy for you to make way towards your ecommerce goal. This takes us to Magento which is the most preferred ecommerce platform in this respect. This is because of the features it offers of course but more because of the ease of performance it offers to the users.

But, what exactly makes it user-friendly and makes it better over other leading options. Let’s have a look from both owner’s and shopper’s point of view:

How do shoppers find it user-friendly
Well, do you really want to know? Try these everyday ecommerce sites made on Magento — www.pepejeans.com, www.accessories.ford.com, www.blazesunglasses.com.

Magento sites have one of the best navigations around. You can switch across tasks and transit most smoothly through the shopping cart with the help of layered course-plotting design. Personalized shopping events would add to your experience and make you feel more of ease while selecting your stuff. The amazing analytic allow you to have all the details about purchases that allow you to have a track of the buying history. Another important part is the functionality for automated suggestions for purchases and similar products based on your searches and orders, which makes it great. Magento is also highly favored by the shoppers because of the easy search facility it offers that interactively deals with your keyword triggers.

All these features come together as a great way to combat unnecessary efforts and time for store visitors. This allows you to easily zero down to the product of your choice and get going with your order quickly and effortlessly. The best part about choosing Magneto as a platform is you get to see your ecommerce site running seamlessly across different devices that we use today. Above all, you get all this with user experience working at its best.

From the perspective of store owner
For site owners it seems to outnumber all the features present with other ecommerce platforms. If you go into the details, there are hundreds of benefits that come to your rescue in different situations of ecommerce trade. Let’s not get theoretical and chase the main benefits that make it the most favorable platform to have for an ecommerce business.

The foremost thing to notice here is that Magento is available in three different versions looking at different ownership needs businesses possess. As a small business owner or a new market entrant, you would like to go with the facility available in the form of Magento Go. This is affordable and adequately resourced to fit with your ideas to target a certain volume of market within a basic arrangement of resources. If you have a specific requirement, dealing with different plans to explore the market in your bespoke, The Community Edition (Open Source) is best suited for you. Further, if you have plans to go big, Magento Enterprise Edition will pave your way towards a huge ecommerce site allowing you to modify codes, add features and incorporate extensions effortlessly through Magento Connect Marketplace. Isn’t that great!

Further, with the fluid SEO-friendly extensions like SEO Plus, you get to promote your products and services most effectively. The easy self-driven approach that Magento offers to uphold your site with amazing search optimization options allows you to get it tuned for your target audience.
Last but not the least, Magento provides you the options for scalability you get nowhere else. For a web-store it is important to grow both functionally and commercially with time. You need to work on latest options to make your eCommerce site deliver best of benefits to your users with new features and expanded modules and other facilities. Magento makes it a really easy job for you to fit into the next scene with highly scalable platform propositions.

All these features make it such a user-friendly option to work with for a store owner.