Duplicate Content and SEO: All Your eCommerce Questions Answered

What is duplicate content and why does it matter in SEO?

If the same or similar content appears somewhere on the internet on two or more pages at the same time, that could be considered as duplicate content.

And just like a user would, search engines could also get quite confused as to which version of the content is the main one and the correct one to show when someone does a search. Because of this, duplicate content can impact search engine rankings.

Many marketers and site owners have been living in fear of duplicate content ever since Google released the Panda update in 2011. But is this fear founded?

Is it okay to reuse product descriptions from manufacturers? Is quoting content from another website actually bad for SEO? Should I just combine all the pages on my website that have overlapping topics?

If these and similar questions have been bothering you but just didn’t know where to find the definitive answers, search no more.

Because we’re answering all the important questions about duplicate content and SEO here →