eCommerce Strategy: How to Position Your Brand as an Authority

The authority principle is an example of how people tend to use judgment heuristics or simple strategies that allow us to quickly form judgments and come up with solutions to problems, according to Nielsen Norman Group.

And the assumption under the authority principle is that as those in positions of authority may have more knowledge, wisdom, and power, falling in with their views and decisions will make decision-making easier for someone and is more likely to lead to positive outcomes.

This is why authority figures appeal so much to consumers and leveraging them in your eCommerce strategy is so effective.

Discover ways to show authority on your website and check out examples by other brands →