End of Life for Universal Analytics is July 2023 — It’s Time to Migrate to GA4!
Published in
Mar 28, 2022
Universal Analytics (UA) will stop working on July 1, 2023. Everyone needs to migrate to Google Analytics 4 (GA4) as soon as possible.
No, 15 months from now is not a very distant future. If you’re still relying on UA and want a smooth transition to GA4, you’d better begin the process now. Why? Because it takes time to collect data. Especially if you’re starting from zero with GA4, you want to make sure you have sufficient data to work with by the time UA stops working.
Here’s everything you need to know so you can start migrating to GA4 now →
