How Heuristic Evaluation Can Increase Your Revenue By 148%
Published in
1 min readDec 27, 2018
As part of CRO research our team always performs a heuristic evaluation of the website. During it, our team reviews the website, following a detailed research methodology to identify problems that users might face. It helps uncover usability issues and spot ‘low-hanging fruits’ that distract users from moving towards a purchase in the shopping funnel.
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