Is Live Video Shopping the Future of eCommerce?
Published in
1 min readMar 4, 2022
In just one night, two of the most popular live-streamers in China netted $120 million each during a live stream for the 2020 “Singles Day” eCommerce event.
Is live video shopping the future of eCommerce? It seems like online retail is moving in that direction.
It’s a $300 billion market in China alone. The US is only at $11 billion but this figure is likely to double in just two years. These are the numbers we can expect to see for the live video shopping market in 2021, according to global research and advisory firm Coresight Research.
More and more brands are emerging to take a share of the market so every opportunity to capture the shoppers’ attention and make online shopping a seamless experience should be thoughtfully considered.
