Never miss an insight of your customers interactions with your store by saving the User ID.

INTRO and PREREQUISITES

The User ID tracking functionality in Universal Analytics is a powerful insight generator, if used to it's full potential. Without the User ID, Google Analytics assigns Client ID values, a unique, randomly generated string that gets stored in the browser cookies, which assigns the Analytics hits to a SINGLE DEVICE and SINGLE BROWSER. Hence, when a user browses your website from a mobile phone and then from a desktop device, by default, in Google Analytics these will be recognised as two separate users.

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Head to our blog to read the four-step guide of setting up User ID tracking and assigning functionality via GTM!