The User Journey — What & Where to Optimize

Finding what & where to optimize can be tricky. Although quantitative data analysis helps you discover places where your website is leaking money, it does not explain why it happens. To understand the reasons behind high drop off rates, you need to empathise with your users and carefully examine the user journey you offer them on your website. A great way to do so is to create a user journey map — a visual representation of users’ desired and real interactions with your website.

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Head to our blog to check out the results of our case study on a yoga mat store!