Top 8 rules to launch a successful eCommerce store in China

Olga Kimalana
Scandiweb Stories
Published in
1 min readJan 25, 2018

For most Europeans Chinese culture seems very distant, unknown, and with significant cultural heritage. So how do you approach the project thats objection is to create a website thats going to sell products to people whose way of thinking is completely different from yours? Since slogan of our Digital Analytics and CRO department is “DO A PROPER RESEARCH BEFORE DESIGN” — that was the journey we took. Before starting the project we conducted a tremendous research to get to know the market, users, their habits and typical behaviour on eCommerce websites. Based on the research we were able to reveal TOP 8 key rules to follow when developing the project for Chinese eCommerce.

Head to our blog to discover these 8 key rules for Chinese eCommerce!

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