UTM Tagging Guidelines for Trackable Marketing Campaigns

What is one piece of information your Google Analytics reports can’t do without? It’s where your traffic is coming from. A great helper in that is UTM tagging.

UTM (Urchin Tracking Module) tags are snippets of text attached to the end of any URL. They help to track website traffic and measure the success of different marketing campaigns by pinpointing specific sources. Adding UTM parameters is a simple and effective way to track user activity on your website. However, there is a technique to master for the UTM tags to be configured correctly.

Correct use of UTM tags can provide valuable insights into your traffic patterns that will help you improve your campaigns and refine your digital marketing strategy. Broken UTM tags, on the other hand, will only cause broken or recurrent landing pages and unique IDs to appear and make data much harder to analyze.

Read best UTM tagging practices to avoid GA issues when tracking any campaign’s success →