What to Look for in an eBook Publishing Platform
Digital publishing platforms have greatly expanded the reach and accessibility of published content. eBooks have found widespread acceptance amongst publishers and readers for several reasons. For publishers, it means quicker dissemination of content, visibility on acceptance of published content, better pricing opportunities, post-purchase engagement with the readers, retargeting the reader, etc. On the other hand, for the reader, it means low prices, increased accessibility, ease of usage, and comfort of reading amongst other benefits.
The eBook market was worth $18.13 billion in 2020 and is expected to reach a valuation of $23.12 billion by 2026, growing at a CAGR of 4.9% from 2021 to 2026. Apart from the above factors, several other reasons will be responsible for this growth, such as greater affinity of millennials and Gen Z for digital solutions. In addition, technological advancements have led to reading devices becoming increasingly sophisticated, while the rising penetration of smartphones and multilingual features of eBooks will lead to a rise in global demand.
Some of the largest publishing houses have already adopted eBook publishing and distribution platforms, while others are looking to make the most of this growth opportunity. However, for seamless transition to the digital format and long-term success, it is important to choose a powerful platform that offers all the features that will ease the publishing journey, while supporting the monetization of content and offering users a satisfying experience.
Take a look at the most important features to look for before choosing a digital content publishing and distribution platform.
Compatibility with Content
By now everyone in the publishing industry is familiar with the ePub format. The ePub format is a universally accepted format for eBooks. While publishing companies prefer a file format that is the exact reproduction of a print page, one has to keep in mind that while such an eBook might look great on a desktop screen, it may get difficult to read it on smaller screens.
Therefore, choose a platform that not only allows you to effortlessly convert legacy content into IDPF-compliant ePub 3 format, but also ensures reflowable content that adjusts to the screen size of the readers’ device. In addition, platforms that allow users to search the eBook using keywords, download the entire book for offline reading, and make notes and highlight sections of the book even in the offline mode enhance the reading experience for users.
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