Magid identifies private label growth drivers for FoodNavigator-USA
The recent growth in private label is supply driven versus market driven. The 2008 recession drove growth through the low end of private label via demand for more affordable products. The current growth is driven by the need for retailers to address the three issues listed above. This is likely to lead to a greater sustained level of private label penetration potentially approaching the high levels of private label seen in Europe.
Published in
1 min readApr 20, 2018
