Navigating the Hispanic-Latino-LatinX Landscape
Though the terms “Hispanic” and “Latino” are now a catch-all used by government, brands, and market researchers to identify people whose identity is linked to Spanish-speaking countries, this was not always the case. The term “Hispanic,” for example, only recently entered the U.S. Census after much debate in 1980.Confusion arises in regard to race, language, and the glaring omission of country of origin, sparking countless dinner-table conversations, and for some who fall into the “Hispanic/Latino” category, these terms fall short.
Published in
1 min readApr 20, 2018
