Conducting Guerilla Testing: The Ultimate Guide to Quick UX Research

Have you ever been in a situation where you needed to gather user feedback on your product or design, but you didn’t have the resources or time for a full-blown research study? That’s where guerilla testing comes in!

Guerilla testing is a quick and informal method of collecting user feedback. The goal is to get insights on the user experience as fast as possible, without investing a lot of time or money.

Here are the steps to conduct a successful guerilla testing session:

1. Choose Your Participants: Look for people who match your target audience and are available at the time and place you have planned for your testing. You can approach them in public places, coffee shops, or even in the streets. Just make sure you have their consent before starting the test.
2. Plan Your Questions: Decide what you want to learn from the testing session, and craft questions that will help you achieve that. Keep the questions short and focused. Avoid asking too many questions, as this can lead to fatigue and a decrease in the quality of the feedback.
3. Set Up Your Testing Environment: Find a quiet and comfortable place where you can conduct the test. You can use a laptop or tablet, and make sure you have a way to record the participants’ responses, such as a video camera or audio recorder.
4. Start the Testing Session: Begin by introducing yourself and explaining the purpose of the test. Then, show the participants the design or product you want to test and ask them to complete specific tasks. Encourage them to think out loud and share their thoughts and feelings as they complete the tasks.
5. Analyze the Results: After the testing session, review the recordings and take note of the participants’ feedback. Look for patterns and trends in the responses and identify areas where you can make improvements.

Guerilla testing is a great way to get quick feedback on your product or design. By following these steps, you can get insights into the user experience that can help you improve your product and better serve your target audience.