Ruchita’s Nagpur Parlour Discovers the Perfect Blend For Her Business Makeover: Beauty and Mahila Money Loan

Mahila Money
Mahila Money
Published in
3 min readJun 14, 2024

Letting Mahila Money handle her capital requirements, 27-year-old Ruchita has set up her home parlour, increasing her monthly income by 20%.

Picking up the brushes and cosmetics, Ruchita Fulzele’s makeup kit seems as organised as her business plans — Providing door-to-door services to her clients for the last 12 years has made her an expert in beauty and entrepreneurial skills. Her home-based parlour is now adding to her income and confidence.

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It all started when Ruchita’s desire to become financially independent could no longer contain itself in the small space.

Ruchita always wanted to contribute to the family’s income, as her father was the only member earning money. She earned INR 18K with her door-to-door services, but she had always dreamed of expanding her offerings and starting her home-based parlour.

The unwanted pigmentations…

“I planned to utilise a small room in my rented apartment to start my parlour, but I just couldn’t afford to spend on the additional equipment and attractive ambience required to attract customers,” Ruchita stated.

“I know I had to start small and work my way up. I had been working and saving, but I was still short of funds”.

Additionally, she faced challenges when securing a loan from banks or other financial institutions, as they demanded collateral.

A beautiful beauty treatment…

Without getting demoralised, Ruchita started exploring ways of availing funds for her business and stumbled upon Mahila Money, a platform offering financial services to women. The idea of loans for women without collateral made her research more of the opportunity to secure capital for her business.

“I started attending live sessions on Mahila Money happening every noon on weekdays. This helped me understand the loan process”, shares Ruchita.

Before applying, she kept her documents like her PAN, Aadhar, and the latest six-month bank statement handy. Without further delay, she applied for a loanof INR 30K, which was approved within a week.

A glamorous beginning…

Despite the challenges, she persevered and eventually opened her parlour, providing beauty services to her community. “I always wanted to expand my business and set up my parlour, but I didn’t have the capital to do so. With the loan, I could buy the chairs, mirrors, and other equipment to start my home-based parlour.” She now offers her clients a wider range of services and has increased her income by 20%.

“I am so grateful for the opportunity that Mahila Money gave me,” Ruchita says. “I can now provide for my family and make a better life for us.”

Ruchita’s dream doesn’t end here. She wants to take her business to the next level and start her franchise. She is working hard towards her dream, and with the support of Mahila Money, she knows that anything is possible.”Mahila Money loan has been a game-changer for me and my business,” Ruchita adds.

The story of Ruchita Fulzele is inspiring. It showsthat anyone can achieve their dreams with determination and the right resources. Mahila Money is proud to have been a part of Ruchita’s #JiyoApneDumPe success and looks forward to encountering many more women like her in their entrepreneurial endeavours.

If you are a woman entrepreneur who wants to take your business to new heights and is in need of working capital and entrepreneurship resources, come speak to us on Mahila Money. For more such #JiyoApneDumPe live conversations, download the Mahila Money App on Play Store or visit us on www.mahila.money

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