Best Sales Email Subject Lines & Outreach Templates
There are two core components to an email outreach:
The subject line and the message.
This article was written to help you improve both. So let’s get started!
Why is your email’s subject line so important?
Because, if you can’t get your prospect to open your email, nothing in your message will matter!
In other words, your email’s subject line is the foundational building block for acquiring new customers via email.
Subject Line #1): “A Quick Question.”
Yes, you read that correctly — just three simple words, followed by a period.
This subject line nearly always sparks the recipient’s attention.
Why? Because almost everyone has time for a quick question!
Here’s how to incorporate your “quick question” into your outreach:
Subject Line: A Quick Question.
Hi Joe,
My name’s John Smith from XYZ-Company!
I just wanted to ask you a quick question regarding how your company is currently optimizing its SEO.
Are you currently using any site analytics or optimization technologies?
In case you’re unfamiliar with XYZ-Company, we’ve helped tens of thousands of businesses double their site traffic by optimizing for specific keyword searches.
I’d love to learn more about your organization’s goals and see if we can help you get there faster.
Would you be interested in opening a discussion later this week?
All the best,
John Smith
Subject Line #2): “Friend of [friend of prospect]”
One super-effective strategy for increasing your outreach’s open-rate is mentioning the name of a mutually known friend or contact.
In my experience, I’ve found that using this strategy often doubles my response rate.
(After-all, it’s pretty hard for a prospect not to respond to you if you both share a connection to a mutually known person!)
For example, try experimenting with these email subject lines:
Subject Line #1): Friend of [mutual friend]
Subject Line #2): Contacting you at [mutual friend]’s suggestion
Using our previous “website optimization software” example, here’s how to incorporate your warm-lead connection into your outreach:
Subject Line: Friend of Jerry
Hi Joe,
My name’s John Smith from XYZ-Company!
A mutual friend, Jerry Joe, suggested I contact you regarding potential synergies of working together (Jerry’s a client of our company).
As Jerry may or may not have told you, our company has helped him double his website traffic in less than 22 days.
If you have a few minutes later next week, I’d love to set up a call and learn more about the goals of your organization and see if we can help you get there faster.
Are you available to speak later this week?
Best,
John Smith
Try experimenting with these email subject lines and templates today!
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