How To Write A Sales Email That Closes The Deal
You send plenty of sales emails but get no responses. What if you knew how to write the perfect sales email that will actually close the deal rather than just get you a reply? There are three things to particularly look out for if you want to learn how to write the perfect sales email.
Customize Your Outreaches
People love to ignore sales emails. That’s because most sales emails appear the same.
This applies to subject lines as well as the overall body of the outreach.
If you are using a boring subject line that everyone else is using, how do you expect to stand out from the crowd?
If you want to write the perfect sales email that actually closes the deal, then you need to customize your outreaches.And that starts with the subject line.
Keep it short, and keep it clear.
An average Joe wants to see that what is written is written for him and not for everybody else. It’s easy to assume that what you sent is meant for everybody if you fail to customize.
Provide people with information that links directly to them in the email.
Saying that somebody has a helpful service is not enough either. That’s too generic. You need to get into details. You need to mention what exactly makes their service valuable. Refer to some unique features that somebody’s service might offer. That’s the customization that will get people interested.
And when it comes to how to write the perfect sales email, customization is that first piece of the puzzle.
Be Clear About Your Request
A lot of sales emails are similar to a lot of blogs in this matter. Too much writing that doesn’t get to the point.
You might know what you want, but if you don’t just get to the point in the clearest manner possible in the email that you are writing, then the person on the other side will struggle with your request. How can you close the deal if somebody doesn’t know what you want?
Look at the example above. It gets to the point straight away. It shows a problem but it shows that this problem can be solved and that the person that wrote that sales email wants to help.
The key is not to provide as much detail as possible in your email. It’s to provide as much detail in as little space as possible.
Offer a Unique Value Proposition
You made it personal. People know that your sales email was meant for them and nobody else. You got to the point without too much detail. The person reading also knows what you want to get out of your email. Now you need to refine your unique value proposition.
Ask yourself this, what makes what you offer standout? What is it that you have that others don’t have that makes you the best option? Having a unique value proposition is the final piece of the puzzle if you are looking to find out how to write the perfect sales email.
You need to show the reader why you are the best choice that they have. Customization gets the reader reading. Being clear makes the reader know what you are offering. Offering a unique value proposition closes the deal.
