3 Common Outreach Mistakes Killing Your Sales
Mistake #1). Lack of personalization.
If your recipient feels that your email outreach was “copied-and-pasted”, you dramatically decrease the probability of receiving a reply.
No one wants to feel as if they’re “just another name” in your spreadsheet. Ensure that your outreach is personal.
Mistake #2). Outreach is too long.
Don’t “over-personalize” your outreaches to the point where your emails are so long that they immediately turn-off your prospect’s interest.
As a general rule of thumb, your initial email outreach should not be longer than eight sentences.
In today’s busy world, your prospects don’t have time to read essays. Keep your outreach short and to the point.
When it comes to outreaching, less is truly more.
Mistake #3). Writing about your needs (and not thinking from your recipient’s perspective).
If you only take away one thing from this post, let it be this:
Always think from the other person’s point of view.
Try to place yourself in your prospect’s shoes, and regularly ask yourself:
“What would you think if you received your email?”
Bonus Questions:
Here’s a quick checklist of questions for you to go through before you click “send” on your next outreach:
☑ If I received this outreach, the subject line would spark my interest.
☑ If I received this outreach, I would know that this email was personalized for me (and not “copied-and-pasted”).
☑ If I received this outreach, I would respond.
Supercharge your sales process with MailTag.
Track ✉️ Schedule 🕒 Automate 🚀
© 2018 The MailTag Company.
