Top 5 Most Overused Sales Email Subject Lines
According to a research study by Convince & Convert, 33% of email recipients open emails based on subject line alone.
The same study also indicated that emails with personalized subject lines are 22.2% more likely to be opened.
So ask yourself, how personalized are your sales email subject lines?
Or asked another way, if you put yourself in the shoes of your prospect, would you open your sales outreach?
If your answer is “no”, it’s time to make a change.
To help you avoid what not do, here are the most overused sales email subject lines! (Avoid these like the plague!).
Bad Subject Line #1): “Business Opportunity.”
The problem with this subject line is that it’s too generic.
How many “business opportunities” do your prospects receive in a day?
Probably a lot.
Bad Subject Line #2): “[Company]+[Prospect Name]”
More like “Boring + Overused”.
This subject line sparks little interest (if any) and is likely to be immediately sent to the “spam dungeon” before it’s ever opened.
Bad Subject Line #3): “Request.”
There are many things wrong with this subject line.
The main problem being that it instantly implies you need something from your recipient (likely their time, money, or energy).
If you want to turn your prospect off, the fastest way to do so is by expressing your own selfish needs and desires.
Bad Subject Line #4): [Prospect], I am NOT a Robot”
Nothing says you’re a robot more than the subject line “I am not a robot”.
Bad Subject Line #5): “I Need 5 Minutes of Your Time”
Anytime you start your email with “I need [XYZ]”, don’t expect to receive a response. Reason being: No one cares about what you need.
Other people simply care about how you can help them get what they want.
For example, instead of starting your email with “I need [XYZ]”, a better substitute would be, “I can help you with [XYZ]” — now you’re thinking from the other person’s point of view!
If you only take away from this article, let it be this:
Think from the recipient’s point of view.
And before you send your sales outreach, take a second to ask yourself if you would open and reply to your email if you were in the other person’s shoes!
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