5 Kinds of Facebook Content for Your Bowling Alley

Main Street Hub
Main Street Hub
Published in
3 min readJun 20, 2017

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Social media marketing tips to grow your business

If you aren’t using Facebook for your bowling alley, now is the time to start! Every day, consumers are looking online for a local business just like yours. At Main Street Hub, we’re here to help you stand out among the competition and discover your online community.

By keeping your business’ Facebook page full of exciting content, you will be able to get new customers in the door, build relationships with your existing customer base, and stay top-of-mind with the bowling enthusiasts in your area.

Don’t have time to spare for social media marketing? Let Main Street Hub do it for you!

Here are 5 kinds of Facebook content to strike up a conversation with your online community:

1. Behind the Scenes Photos

Your Facebook content has the power to get your followers more familiar with and excited about what your business offers to the community — like good times, a friendly team, and awesome customers.

By showcasing your business in a creative way, you’ll remind your fans and followers why they love spending time at your alley.

Streamwood Bowl showcasing one of their newest customers!

2. Testimonials

Matador Bowl showed off some of their great feedback, and let their Facebook followers know that they’re on Yelp!

Showing off your best online reviews and testimonials will serve your bowling alley in a couple different ways.

When a new potential customer looks up your business on Facebook, they’ll be able to see some of your awesome customer feedback. This puts your business’ best foot forward by showing everyone who checks you out online just how loved your business is in the community and how happy your customers are.

Testimonial posts also act as cross-promotion for your review platforms. By showing gratitude to your previous reviewers, your followers will know where to leave their reviews and how much they mean to you and your business — making them more likely to leave a great review!

3. Educational Content

Gable House Bowl helped their followers perfect their bowling form!

Remember, most people following your business on Facebook probably love to bowl. Think about the kinds of questions your customers might want to know before visiting your business and allow that to inform your Facebook content.

Keeping your Facebook feed full of educational content will provide value to your followers and build trust with new and potential customers by showing that you are an expert in your industry and enthusiastic about all things bowling.

4. Entertaining Content

What does every alley cat love to see? Fun bowling content, of course! Give the people what they want by sharing simple, fun content like bowling puns and jokes.

Entertaining Facebook content is shareable. Every time one of your fans shares a post from your business, that content gets in front of new people — people who might be looking for lanes just like yours!

Millennium Bowl gave their followers a silly reminder to stay safe this summer.

5. Questions

Check out all those recommendations for Maple Lanes!

Posting questions relevant to your industry is an excellent way to get your customers engaged in conversations online. Try polling your customers about their high scores or quizzing them on bowling trivia!

Not only will you be able to create engagement by getting people to comment their answers to your questions, but you will stay top-of-mind with your new and existing customers by getting them to check back for the answer.

Get your social media pages out of the gutter! Let Main Street Hub do it for you. Click here to get started.

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Main Street Hub
Main Street Hub

Main Street Hub is the marketing platform for local businesses. Trusted by 10,000 customers, we manage your social media, online reviews, and email marketing.