Create Summer Buzz for Your Local Business

Tips to Make This Your Best Social Media Season Ever

Summer has unofficially begun, and your customers are looking online to find places to beat the heat. Main Street Hub is here to help you get your social media followers buzzing with excitement to come to your local business this season!

If you have exciting summer specials, discounts, or events on the horizon, you can use your business’ social media pages like Facebook, Twitter, and Instagram to spread the word, build hype, and invite new and existing customers to join the fun! By giving your followers an idea of what they can expect from your business this summer, you’ll drive engagement and bring in business.

Let Main Street Hub take care of your social media for you — click here to get started!

Get started with these 4 hot content ideas:

1. Teasers & Hints

If you have a new product or service coming out this summer, like a frozen cocktail at your bar or a new service package at your spa, give your followers a visual hint to get them excited for the reveal! This could be a zoomed in photo that shows only a portion of the product, a long distance shot that gets your followers wondering about the specifics, or a clue that keeps them guessing.

Milk + Honey Spa got their followers excited about their new sale, but didn’t reveal the specific products that can be found inside the box!

2. Contests

Running a contest on social media is an effective way to nudge your followers into action and offer them something special. It’s a win-win! Some popular types of social media contests include:

Caption contest: Post a photo and ask your followers to provide the caption. Best caption wins!

Like and share contest: This contest is about participation, rather than competition. Ask your followers to like your page and share your post, then choose the winner at random!

Photo contest: Ask your customers to post a photo from your business, and choose your favorite to win! (Bonus: you can use the photos as social media content going forward.)

Best guess contest: Ask a summer-themed question (even if you don’t know the answer yet) and have your followers guess the correct answer. Whoever gets it right wins a prize! For example:

3. Hashtag

Another way to create a conversation about your upcoming summer specials is to create a seasonal branded hashtag. Your followers will be encouraged to post about your business with the hashtag while it’s still timely, giving you plenty of opportunities to engage in meaningful conversations with your customers.

These are just a few of the awesome photos that were tagged with Red Bull’s #PutACanOnIt hashtag.

4. Questions and Games

Asking your followers questions or challenging them to a game on social media is not only a great way to encourage comments and drive engagement — it’s also a way to pique your customers’ interest about your summer products and services.

Try a fill in the blank sentence, a multiple choice trivia question, or a summer-themed poll!

This simple game earned Tiff’s Treats 85 comments from fans!

More summer content ideas to come! Keep your eye on our blog this month.

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