Email Marketing Essentials for Your Small Business
Now that you’ve decided to run an email marketing campaign for your local business, it’s time to figure out the great content you’re going to include. With such a limited amount of space, and a small amount of your readers’ attention, it’s essential to ensure that what you send out is valuable to your subscribers.
It’s important to keep in mind that people subscribe to email marketing newsletters because they believe it will bring value to their lives. Start out with these essentials to bring value to your readers across all of your email marketing campaigns:
Discounts or offers
This is the most obvious way to add value — bring your subscribers’ attention to promotions, specials, deals, offers and events happening in your business. It’s a great way to make sure your emails stay relevant.
Photos of your product
Money-saving opportunities aren’t the only way to send something valuable. Photos of your business, services and products with a compelling, informative, engaging or funny caption is another way to ensure customer excitement.
Customer testimonials
Speaking of customer excitement, including testimonials is a great way to showcase the great things your customers are saying about you. Not only does it let subscribers know what they can expect when they choose your business, but the words of effusive customers carry a lot more weight than your own.
Click-to-Call button
Once you’ve successfully gotten subscribers through your door, it’s important to be easy to contact. The harder you are to reach, the quicker you’ll lose enthusiasm, so including a click-to-call button makes you the absolute easiest to reach.
Business information
For exactly the same reason as above, make your business easy to access. Include your business address, web address and hours to make your business easy to find both digitally and physically.
Social media
Your email marketing newsletters are an important opportunity to empower and promote your social media — where you can create and build real relationships. Make sure to include all relevant links to your social media page, so that your business is easy to find and follow.
Email marketing has the potential to do great things for your business by keeping your customers informed and engaged. Just remember: While email marketing can sometimes be difficult to get right, if you make sure to include these essentials, it’s hard to go wrong.
