Encourage Your Customers to Shop In-Store
4 reasons customers should visit your retail store instead of buying online
In the era of one-click ordering and next-day delivery, shopping online has become increasingly easy. But lucky for your retail shop, 93% of shoppers prefer to check out merchandise in-person instead of on their screen.
As people start shopping for holiday presents, here are 4 things your local shop can show off as perks of shopping local and in-person:
Personalized Attention
You hired the best staff at you shop, and the attention, advice, and support they provide for your shoppers is something your customers can’t find online! About a third of shoppers say that the attention they get from a store’s employees is their main reason for choosing to shop in-store instead of online.
Show off your staff by sharing photos of them on your shop’s social media pages so your loyal and new customers will get to know who will be helping them when they visit your store.
More Affordable
While items may cost the same online and offline, online purchases usually require an additional shipping cost. Your store is able provide some of the best deals that consumers will find without added fees!
Try offering in-store discounts to returning customers by creating a loyalty program. Check out this blog from our friends at Thanx to learn how to build a quality loyalty program!
Easier Returns
While buying things may be more streamlined online, returns are still much easier in-person. When customers need to make a return from an in-store purchase, they don’t have to worry about carrying boxes to the post office or trying to find a store near them.
Post about your store’s awesome return policy on your website, and let gift-buyers know that your store makes it easy for holiday gifts to be returned.
Immediate Gratification
One of the biggest selling points of shopping in-store is that customers don’t have to wait for their new clothes, electronics, or knick knacks to get delivered. This is important — especially for millennial customers.
Share content on your social media pages highlighting that products are calling customers’ names, or create urgency for customers to come buy now.
When your customers visit your shop to do their holiday shopping, they’re not only lucky enough to get a hold of your incredible products — but they get to interact with you too!
