Get Your Gym’s Facebook in Gear
Bring new customers into your gym using social media
In the early months of the year, gyms and studios will see an uptick in membership enrollment as consumers will start thinking about getting fit in the new year — but your business can implement a lot of online strategies to help them achieve their fitness goals all year long.
You can bring in new customers to your gym or studio any time of year by optimizing your social media pages so they’re informative and easy to find and by posting compelling content to engage and connect with consumers whenever they are on their fitness journey.
Follow these four steps, and as the people in your community grow stronger hitting their fitness goals, so will your ability to connect with them!
1. Optimize your profile
Breaking down the simple, nitty-gritty details of your profile make a big difference when it comes to being a resource for potential consumers. Double-check that your business’ information (like address, phone number, contacts, and external links) are all accurate and up-to-date so people can easily look you up or give your business a call.
Your profile picture and cover photo are also important elements of your business’ page. By using a high-quality logo and a photo of your product or services, consumers will know immediately who you are and what you’re all about.
Here’s an example of how a local gym uses their logo and cover photo to show off what they do:
2. Give customers a shout out
Just as you love when customers sing your gym’s praises, they love being recognized for being a loyal customer, too. This year, when you have an opportunity to shout out a fan of yours, go for it! The benefits are twofold: You solidify the loyalty of that customer, and you show people browsing your page that you care about your followers.
Here’s how you might show your customer base a little bit of love:
3. Keep your page active
Regularly posting content to your business’ Facebook page shows users that your page and business are engaged with your audience and that they should stop by for a workout. There are no strict rules on how often you need to post, but getting new content onto your page at least a couple times a week will keep your current followers entertained and show new users that you’re plugged in.
Here’s an example of how a Pilates studio uses frequent posts to form a cohesive and inviting page on Facebook. You can see how they vary their content in the Photos section of their page — they have some photos of their team, some of their customers, some health and wellness tips, and some customer testimonials. This variation keeps their audience informed, engaged, and excited about the next post:
For tips on fresh, relevant content to post this month, check out our blog post here!
3. Engage with engagement
Of the roughly two billion users on Facebook, one-third engage with brands regularly. This means that a huge amount of consumers are letting their local businesses know what they think by commenting, asking questions, and writing reviews.
This kind of engagement presents an opportunity to build a stronger connection with the people visiting your page. If a consumer comments on a picture, posts on your wall, or writes a review — respond! This will show anyone visiting your page that you care about your customers and want to foster a relationship with them. Building these kind of relationships is what will bring new customers in the door and keep them coming back.
