IFA Recap: Main Street Hub & Elevating Your Brand Network
Were you at IFA 2018, the conference that brings together franchise professionals from across the country? We were there, and we really enjoyed talking with marketers and franchisors about their struggles and successes with social media marketing and reputation management for their brand networks.
We often heard that marketers for brand networks and franchisors wanted to make sure that their brand was consistently high-quality, and at the same time, consistently local — resonating with their audience in each of their markets.
This is a difficult balance to strike, and it’s why Main Street Hub now serves franchisors and their franchise locations across social media (Facebook, Twitter, and Instagram) and review sites (Yelp, Google, TripAdvisor) to enable franchisors to elevate their brand presence, localize their brand at every single franchisee, and win new customers in every market.
Here’s a recap of everything Main Street Hub can do for your brand network:
We manage and amplify the social platforms that matter and we do it for you.
First, we’ll start with your corporate page.
Our expert team will ensure that your corporate pages are claimed, optimized, and looking their best. We’ll build you a tailored Brand Kit that’s customized for you, so that your franchisees can stay in line with the corporate brand you’ve worked so hard to establish.
This will also allow you to work directly with your dedicated Account Manager so that we can fully understand your voice, who your online community is, and what your online goals are when it comes to the content we’ll publish on your behalf.
Next, we’ll get local with social media and reputation management.
We’ll claim each franchisee directory and update them with the correct hours, addresses, and phone numbers. Our goal is to always keep your franchisee listings fresh and up-to-date for optimal performance.
Next, we’ll brand your profiles and create a tone that’s professional through photos, copy, graphics, and voice to help you establish your brand and build trust with your audience.
We’ll create original and engaging posts on social media content on Facebook, Twitter, and Instagram, and respond to all reviews on Yelp, Facebook, and Google to extend your customer service online. We’ll also flag any reviews for removal that are false, misleading, or inflammatory or go against that site’s community guidelines. And you’ll remain in the driver’s seat — you’ll be able to approve any and all review responses to ensure that they’re in line with your brand voice and style.
We will also manage your community for each franchisee on Facebook and Twitter — engaging with any current or potential customers discussing your location on these platforms.
Have a special, event, or promotion? We can set up professionally-designed, branded email campaigns.
If you request it, Main Street Hub will build custom emails for your franchisees for an event, special, or promotion. Our goal is to stay in contact with current, past, and potential customers to keep them up-to-date with the latest news and offerings for your business.
Next up: professional photography.
Each franchisee will receive a professional photo shoot through our nationwide, professional photography network. These photos are infused into our content strategy and are designed to represent your brand consistently across all locations while also capturing the unique flavor of each franchisee.
And, we help you measure success.
We will also provide you with a Marketing Kit that allows us to align on content and marketing strategy for the next three months. This is an opportunity to calibrate on content strategy and for you to share with us any areas of focus in your content. You can share with your dedicated Account Manager any promotions, upcoming special events, and anything else you’d like Main Street Hub to feature in the content we post on your behalf.
We’ll fill you in on strategy and performance.
We’ll send you a Performance Kit every 90 days so that we can review how you’re tracking towards your goals and understand what optimizations may need to be made to continue to drive the best results possible. Some key metrics we focus on are buying signals, impressions, and number of reviews.
We believe in your brand and we’re committed to helping you strengthen it.
Summary:
Network-wide
- We’ll make sure your corporate pages are claimed, optimized, and looking their best.
- We’ll identify your brand: logo, typography, voice.
- We’ll create corporate campaigns.
Localized
- We’ll claim, optimize, and update all social profiles.
- Every one of your locations gets a unique shoot through our professional photography network.
- We’ll create original and engaging posts on social media content on Facebook, Twitter, and Instagram.
- As part of your ongoing content strategy, we’ll also respond to comments on Facebook and Twitter and reach out to people in your community on these platforms to engage the the local community.
- If you’re running a special, event, or promotion, we’ll create professionally-designed, branded email campaigns.
- We’ll respond to all of your reviews and monitor your online reputation 24/7.
