IFA Recap: Main Street Hub & Winning Micro-Moments Across Your Brand Network
We really enjoyed talking with marketers and franchise professionals at IFA 2018 about social media and changing consumer behaviors in a mobile-first environment.
Since word-of-mouth has moved online, consumers expect to be able to find everything they need to know about a brand in just seconds. These precious seconds — when a consumer turns to their smartphone to take action on whatever they need or want right then — are defined as micro-moments.
Main Street Hub can help you master each micro-moment by posting authentic micro-content on your behalf to spread word-of-mouth, encourage repeat business, extend your voice online, reach a wider audience, and stand out from the competition.
What’s micro-content? Micro-content is content that’s accessible, clear, and inviting to consumers and retains its intended message when taken out of its original context. As consumers turn to mobile devices and social media, it has become the most “practical form of communicating” with current and potential customers.
Here are just a few ways Main Street Hub can help your brand network become a master of micro-content across social channels for each franchisee. Main Street Hub will:
Use high-quality photographs to make each of your locations stand out from their competitors.
- Using our nationwide, professional photographer network, we’ll send a photographer to each location to capture the unique flavor of each franchisee.
Design compelling, visual posts on Facebook, Twitter, and Instagram to spotlight each location’s staff and offerings.
- With this content, we’ll help each franchisee look professional online to build trust with the local audience.
Respond in a timely manner to questions and comments on Facebook and Twitter to give your customers the information they seek and build loyalty.
- By managing your community, we’re engaging with your loyal fans and potential customers to extend your excellent customer service online.
Respond professionally to customer reviews on sites like Google, Yelp, Facebook, and TripAdvisor to protect the reputation of each of your locations, and ultimately, your brand as a whole.
- We’ll respond to all of your reviews, flag any reviews that should be removed if they violate site guidelines, and monitor your online reputation 24/7.
Send branded, mobile-friendly email campaigns to encourage current customers to become loyal, repeat customers and take advantage of in-store events and promotions.
- We’ll build custom emails for your franchisees to stay in contact with current, past, and potential customers and keep them up-to-date with the latest news and offerings for your business.
Proactively reach out and engage the local community of each location on conversational platforms like Twitter to turn consumers into customers.
- As part of your ongoing content strategy, we’ll reach out to people in your community to keep your brand top-of-mind for current and potential customers.
Each of these pieces of micro-content can stand on its own to make an impression on a consumer researching your brand network or individual franchisee and win them over to bring them in the door.
Partner with Main Street Hub, and we’ll help you execute your brand vision and strategy at the local franchisee level to master micro-moments with authentic micro-content and win new customers in every market.
