Valentine’s Day By the Numbers
Buying gifts on Valentine’s Day isn’t just reserved for couples in love. Last year was an all-time record for Valentine’s spending. Shoppers bought more cards, chocolates, jewelry and clothing than ever before for significant others as well as family members, children, children’s classmates and teachers, friends, colleagues and pets.
Here’s the breakdown for spending on Valentine’s Day in 2015:
On Twitter:
- Miami, Chicago, Houston, Los Angeles, and New York City tweeted most about their thoughts and plans for Valentine’s Day.
- 71% of Valentine’s Day related tweets are from women.
- Men mostly tweets about cards and women mostly tweet about chocolate.
So how can you keep up?
Start now
Customers are already looking online for the perfect gift or the best date, so be get your social media ready across all of your business’ digital channels.
Tidy up
With more potential customers viewing your pages for information, make sure all of your business information is correct and your profiles look their best.
Stay present
Potential customers might reach out across social media (especially in a last minute panic!) for gifts or reservations, so make sure you’re monitoring your pages frequently and responding.
Looking for more Valentine’s Day resources for small businesses? Check out our Social Media Cheat Sheet for Florists and Jewelers, and stay tuned!
