A few weeks ago, I happened to attend an entrepreneurial workshop aimed at students. The word “maximise” occurred the most in the literature. Maximising profits, assets and the list goes on. It is ironically funny that the words “sustainable” and “environmental” are sprinkled here and there as a lip service. It’s impossible that we all can maximise our profits without exploiting the environment endlessly.
While we separately learn various subjects, in reality everything co-exists. We can’t learn about maximising profits in entrepreneurship class and learn about saving the planet in environmental studies class and live accordingly thinking that reality too follows a timetable. While we can calculate the velocity of the fired bullet — we can’t abstract away the fact that such a bullet will hit its target: human or a wall. Physics, in this case, co-exists with law, biology and all other fields and so does every other field.
The words we learn give rise to the outlook we take. Saving our planet can start with a linguistic revolution. We change the way we learn and speak about the world. We need to use the word “minimise” as much as we can. Minimising our footprint. Our exploitation and our greed. In Sanskrit the word Saṃtuṣṭa (संतुष्ट) means contentment. Being happy with what we have and if we look deeply, we always have more than what we need.
What would we do with our maximised profits if we don’t have our rivers and our soil and our forests?