Let’s Make E-commerce Automation Work for Your Shopify Store
Understanding how to use automation with Shopify
Conversion and sales are the priorities of every business. No wonder retailers research strategies to boost their conversion rates and increase sales. Technology may have improved how we do business, but most businesses are still not using e-commerce to its maximum potential.
With e-commerce, digital buyers now have access to a wide range of items and merchants can reach a wider market. But like all things, even e-commerce has its shortcomings; mainly its lack of a guarantee that customers have a pleasant shopping experience, which makes it harder to convert window shoppers into paying customers. Here’s how e-commerce automation can help you overcome these obstacles.
What Is Shopify Automation?
You spend a lot of time on small tedious tasks every day. From listing items on product pages to helping customers facilitate purchases, along with a million other things. Individually, these tasks don’t take too much of your time; but they all add up to a significant amount of time wasted. Altogether, they hamper productivity and hinder your growth.
Ecommerce automation provides a working alternative to saving your time while doing more. Shopify automation helps you transform your business operations, procedures, and initiatives into automated processes that respond efficiently and appropriately. With Shopify automation at your disposal, you can save time, costs and do more with less.
Benefits of Shopify automation
According to Baymard Institute, 70 out of every 100 potential customers abandon their carts on Shopify. This proves one thing — you are losing money. If out of 100 customers per month, you make $10,000 from only 30; you could make an additional $11,665.5/mo from 50% of potential customers lost.
In e-commerce, customer churn and bounce rates are still the biggest threat to online businesses. Factors like long check-outs account for 26% of the reasons potential customers abandon carts. When shopping online, buyers desire to save money and time, Shopify automation can help save both your and the customers’ time.
Some Shopify conversion automation tools help merchants set specific call-to-action procedures like collecting emails from leads and paying customers to reduce cart abandonment rates. These procedures scale up businesses, improve sales, convert leads and retain existing customers.
Here’s how Shopify automation can help you curb customer churn and bounce rates in 2022:
1. Eliminates Manual Errors
Engaging in repetitive tasks can weigh heavily on your productivity and expose you to some avoidable manual errors. Repeated errors do more harm than good to businesses. Shopify automation increases productivity, reduces human error, and with conversion automation, it can also boost sales.
2. Builds Customer Relationship
Manually engaging customers and building brand loyalty may become daunting as sales increase. With Shopify automation, engaging your customers and leads is more sustainable and manageable. You can leverage automation tools that provide email and marketing services. With those, you can keep your customers engaged and continue to foster customer relationships.
3. Facilitates Data Collection
Statistics are everything! According to Google, 80% of digital buyers have researched online before deciding. Businesses use data like this to make informed decisions. Statistics are essential for remarketing and site optimization to boost conversion and customer acquisition rates.
4. Increases Sales and Conversion
According to Salesforce, 38% of marketers plan to increase the utilization of conversion automation. Through some targeted, proactive measures like Conversion Rate Optimization, conversion automation helps you get as many conversions as possible from leads. Through automated software that prompts leads to take specific actions like subscribing to newsletters, e-commerce automation can help you convert leads to paying customers.
Also, consider how automated procedures can replace human resources and save costs. With less time and resources, Shopify automation offers tools like automated customer service.
How to Implement Shopify Automation
Shopify automation includes many softwares, tools, and applications that you can implement to help you scale through repeated business operations without breaking a sweat!
- Implement real-time customer support using chatbots. Exemplary customer experience may be the missing piece in your customer retention puzzle. Utilize chatbots to strengthen your customer service in due time.
- Data analysis will help you make better, informed decisions regarding marketing and customer behaviour. You can implement Shopify’s automated real-time analysis tools to help you improve your strategy and help your business scale. Make an Offer collects shopper data through the offers visitors submit on products.
- Businesses are implementing the traditional elements — negotiation and pricing — on their product pages to strengthen customer autonomy. Shopify conversion automation tools like Make an Offer gives customers the freedom to negotiate and make an offer below the listed price.
- With apps like Make an Offer, you can implement conversion automation features like follow-up email and a customer-initiated ‘Make an Offer’ exit intent pop-up form to reduce cart abandonment.
Conclusion
Ecommerce automation has repeatedly proven to help businesses eliminate rigorous and repetitive processes that waste valuable time along with increasing costs. With Shopify automation, merchants can sit back, save money, and time, boost conversion rates, and spend more time growing their business.
