5 Million Plus and Counting.
To our valued customers,
In less than a year, we’ve crossed another major milestone and we couldn’t have done it without you. We’re thrilled to serve our growing customer base, which has expanded exponentially — from 2 million credit customers in 2021 to around 5.5 million credit customers now.
Your trust in us has inspired our growth. Thank you.
As we scale, we understand that it is not just the numbers that count but also how we create meaningful experiences for each and every one. This means we want to focus not just on our growth but also on how we grow as a business — with a focus to double down on our efforts to build a brand and an experience that is unparalleled in credit for everyone who is with us today and will be with us tomorrow.
Over 10,000 individuals join the axio family every day. That’s approximately seven new customers per minute. As we fulfil needs and aspirations in the furthest corners of the country, we make a concerted effort to not limit ourselves to the metros, which is why even today, a third of our customers are based in tier 2 and tier 3 towns.
What’s interesting is that the majority of those we serve do not possess a credit card and might not have accessed a personal credit product in the past. Our success is determined by our ability to engage with you and others like yourself, for whom this might be the first experience with formal personal credit. Through our efforts, we’re delighted to witness 70% repeat usage of our credit products, a testament to the trust and relationships we’ve built over time.
None of this would have been possible without the support of our partners. All 3000 of them.
We want to take this opportunity to thank our partners through whom we can offer you the power of credit when you are shopping across categories like eCommerce, travel, EdTech, D2C, and more. Keeping your interests in mind, we’ve built a resolute network of merchants that include prominent names such as Amazon, Razorpay, MakeMyTrip and PolicyBazaar.
As we continue to grow and touch the lives of millions more, we will lay the foundation for our customer tenets, to build an organization that puts you at the centre of everything we do and innovate.
At axio, our mission is to Make Credit Good and unlock the potential of credit for everyone. As a regulated NBFC, we have always been clear about staying compliant. Our first step is to work towards you, our customer knowing more about us.
There is plenty of conversation in the world of financial products on KYC. We feel it’s about time you got to know your lender too (KYL). Watch this space and follow us on our social feeds to stay updated.
Over the next few months, we will be expanding into more categories through our existing and new partnerships, deepening our presence in non-metros, and building lifetime value for all our customers through more products and services.
We can’t wait to begin the next phase of our journey with you.
Team axio.
