Principles and benefits of service design for your organisation

Luke Baker
Make it Clear
Published in
1 min readDec 2, 2021

Service Design is an emerging discipline that is now widely adopted by digital agencies. The business and client world is picking up pace, realising its positive effects.

What’s it all about? For those not in the know, let’s start with how we define service design at Make it Clear:

“Our approach to service design focuses on ensuring the service provides an excellent experience for those involved whilst being effective and efficient from an organisational perspective.”Megan Cattley, Strategist, Make it Clear.

Still unsure? To get you quickly up to speed, we’ve created a guide to help you understand this offering and area of expertise. In this guide we cover:

  • What is service design?
  • Who should care about service design?
  • Benefits of service design
  • Service design principles
  • Service design in practice

Download the guide here.

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Luke Baker
Make it Clear

I am a marketer for UX agency, Make it Clear. My job is to create content that provides solutions for making tangible improvements to your digital platform.