McCormick might be a brand name you recognize from its herbs and spices, French’s Classic Yellow Mustard or even “edible” KFC-flavored nail polish. For more than 40 years, it’s recorded reams of data on product formulas, customer taste preferences and flavor palettes. Now it’s harnessing artificial intelligence in flavor development.
Over the last four years, McCormick has worked with IBM on an AI platform called ONE. Product developers have so far used insights it gleaned from the data to create Tuscan chicken, bourbon pork tenderloin and New Orleans sausage seasonings — they’ll be in US stores by the end of the spring.