1, Don’t follow.

2, Don’t seek consensus.

3, Trust your instinct.

4, Look for what isn’t there. But should be.

5, Ideas make you stand out. Great ideas make you standalone.

6, Ask dumb questions. They may not be that dumb.

7, Most great ideas have difficult births. Who would have bet on the caterpillar turning out so well?

8, Inform your ideas from what you see, what you hear, what you feel. Output needs input.

9, You already know your co-founder.

10, Remember, ideas are plentiful. People who make them happen are not.

11, Don’t let your idea down: Execute well.

12, Find the very best people you can and work with them.

13,Timing is more important than you think.

14, Love what you do. Or don’t do it.

15, Answer common problems. But do it uncommonly well.

16, Build something that you wouldn’t sell.

17, Some ideas look good on paper and suck in real life. And some suck on paper but work in real life.

Don’t be too quick to judge your ideas.

18, Change something that bugs you. Chances are it bugs lots of people.

19, Failure is temporary. Get back on that darn horse.

20, Hire optimism as well as talent.

21, There are no short cuts. Do the work.

22, Enjoy the ride. It may be the best bit anyhow.

23, If you are going to try, go all the way.