Don’t make it about you — an introduction to copywriting for the web

by @j_greig


Warning: I’m about to bruise your ego.

It’s going to hurt a little.

But it’s for the best, I promise.

Here goes…

Your clients/customers don’t visit your website because they like you.

And they don’t care that much about your latest news, your new hire, or your cute studio dog either.

Ouch.

What are your customers interested in then?

This article now lives on my blog—continue reading there to find out