Distractions are a Nuisance, but Infinity Pools are the Real Problem
When Jake and I talk with people about making their iPhone distraction-free, the conversation always starts with notifications: alerts, buzzes, beeps, pop-ups, and the million other things that try to steal your attention.
Turning off notifications is a great start. Actually, I think it’s a little bit nuts to leave them on. Carrying around a smartphone with all the notifications enabled is like tuning your television to CNN, cranking up the volume, and then leaving it on all the time while you try to work, hang out with your family, drive a car, read a book… you get the idea.
But if you feel like you’ve lost your ability to focus, and you want to reclaim the time wasted on mindless browsing and pull-to-refreshing, disabling notifications is not the solution.
See, notifications are actually pretty easy to ignore. The world is full of distractions, and you learn to tune them out. When you walk down a busy city street, or drive along a billboard-lined highway… or yeah, even work with the television on in the background… you learn to focus despite all the distractions.
While notifications are a nuisance, there’s a far more insidious type of distraction lurking in our devices: Infinity Pools.
