Chattanooga Girls Leadership Academy + Chattanooga Preparatory School
2018 Chattanooga Make-a-Thon Case Study
The Organization
Chattanooga Girls Leadership Academy + Chattanooga Preparatory School provide rigorous single-gender education to students from traditionally underserved areas in Chattanooga. These schools work diligently to create environments for quality education in the city while sharing staff and resources.
The Project
Chattanooga Girls Leadership Academy + Chattanooga Preparatory School share many of the same resources and staff members.
Each school has its own existing brand, but with the addition of Chattanooga Preparatory School for the 2018–2019 school year, their has been an issue with co-branding the schools for events, campaigns and other initiatives.The lack of co-branding has caused confusion among donors, interested families, staff members and especially the general public.
Their project was to create a unifying brand for these two incredible schools. At the end of the day, the team presented variations for Justin (representing the schools) to take back to the two schools.
Their team included Jaythan Elam, Guillermo Martinez and Daniela Ray.
Check out a recap from the 2018 Chattanooga Make-a-Thon. Interested in taking part in an upcoming make-a-thon? To stay up to date, subscribe to the newsletter or send an email to hello@letsmakeamark.org.
